90% Foreign Travellers Visit India Just To Explore the Indian Culture – Why So?

Aug 09, 2019

By Archana Sharma

Indian culture and its cultural sites have been on travellers' mind since time immemorial! Tourists from across the globe have been flocking to India to see and feel the mysterious cultural element in this holy land. Around 90% of foreign travellers visit India to explore the melting pot of its cultural diversity. This diversity exists in different forms such as history, archaeology, music, festivals, dance, etc!

The vibrancy of cultural diversity is at its epitome in states like Kerala, Rajasthan, Delhi, Tamil Nadu, Uttar Pradesh, and Uttarakhand. While Uttarakhand basks in the light of culture and spiritual tourism, Tamil Nadu sheds light on Dravid tradition and culture. Cities like Varanasi, Allahabad, Vrindavan, and Ayodhya in Uttar Pradesh encapsulates beautiful vignettes of India, attracting a large number of foreign tourists. Taj Mahal in Agra, one among seven wonders of the world, mesmerizes tourists with its majestic beauty.

Rajasthan is yet another state on top of foreign tourists’ minds. This state has been exhibiting its rich culture via its royal and majestic monuments and traditional festivals. Different fairs and festivals have also been singing the cultural saga of India. Pushkar Fair, Taj Mahotsav, and Suraj Kund Mela are a few to be named here which have marked their presence on international charts for exhibiting Indian culture.

Hence, it won’t be wrong to say that cultural tourism is the predominant factor behind India’s meteoric rise in the tourism segment. Let’s look at the important parameters of Indian culture that have been wooing tourists to this country…

1. Archaeology: The historical and archaeological monuments in India are the assets which have been attracting the biggest chunk of international tourists. These monuments reflect the influence of different rulers, and take the tourists back to an era of kings and queens.

2. Music: The synchronisation of rhythm with musical instruments has been mesmerising all since ages. From a variety of folk music to classical notes, Indian music comes with a wide range of traditions and regional styles. North Indian Hindustani, South Indian Carnatic traditions and their various forms of regional folk music are always soothing to ears and eventually foreign travellers have also fallen in love with these melodies.

3. Festivals: Festivals form the heart and soul of India. While most of them have a religious origin, there are many others that are celebrated irrespective of caste and creed. Some of the most popular festivals in India are Diwali, Ugadi, Pongal, Holi, Onam, Vijayadashami, Durga Puja, Eid ul-Fitr, Christmas, Buddha Jayanti, and Vaisakhi.

4. Dance: Dances in India have come a long way from the ancient classical or temple dance to folk and modern styles. Indian folk dances such as Bhangra, Bihu, Ghumura Dance, Sambalpuri, Chhau, Garba and special dances in regional festivals have a high-speed rhythm and vibrancy Foreign travellers could also be seen shaking their legs on foot-tapping beats of folk songs in different states.

5. Art and Craft: Indian art and craft is yet another area where foreign tourists have a keen interest! Art and culture in India are classified into specific periods where each period is reflected in the form of a particular religious, political and cultural development. From ancient period (3500 BCE-1200 CE) to Islamic ascendancy (1192-1757), colonial period (1757–1947) to Independent and the postcolonial period (Post-1947), the Indian art and craft reflect the rich culture which evolved and progressed under different eras.

6. Pilgrimage: India has been thronged by travellers from across the world to explore spirituality. Varanasi, Bodhgaya, Mathura, Vrindavan etc are places where tourists visit in high number seeking spiritual solace.

7. Cuisines: The Indian cuisine also symbolises the rich cultural diversity. While Lucknow and Hyderabad are known for the relishing Nawabi dishes, the cities in Rajasthan have also earned fame by serving the royal Daal baatis and choorma. Similarly, North India cities have its own delicious variety of cuisine and Kolkata in the East has made a mark with its yummy delicious sweets. South Indian food too has made its own distinguished identity with wada sambhar, idli sambhar and masala dosa!

8. Clothing: The traditional attire in India changes as one travels from one state to another. Clothing is influenced immensely by local culture, geography and climate. While katha work has made a mark in Gujarat, the colorful bandhej sarees and dupattas have won a million hearts of tourists here. Phulkari work in Punjab and Haryana has also garnered the interest of foreign travellers.

9. Multiple religions: Many religions such as Hinduism, Buddhism, Sikhism, and Jainism were founded in India. This, yet again, brought diversity in culture and the different religious influences have made India a very popular destination!

10. History: The rich history of India has also made it culturally rich! The country was ruled by different rulers such as Rajputs, Mughals, English and Portuguese. And, it is due to the influence of different dynasties that the heritage and culture of India have become exhaustive and vibrant. 

Author Bio: Archana Sharma is freelance writer who is passionate about her profession. Travelling is something that excites her. She has been in the creative field for over 15 years and has been writing for print media and digital media.

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2 comments on "90% Foreign Travellers Visit India Just To Explore the Indian Culture – Why So?"

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8/5/2021 4:35:52 PM

I am really glad I found your article on the web after hours of searching. Your article is very informative and has a little touch of something special. Thank you for creating such an informative article and keep up the good work.

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4/20/2020 3:53:36 PM

This is a very useful professional article. I’ll make sure to bookmark it and come back to learn extra of your useful info.

Thanks for the post
Regards
Siva

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